Campaign Strategy Design / Branding & Identity
Campaign Strategy
Cyberbullying
Client
Swinburne (University Project)
The brief
Develop a evidence-based design strategy to a current social issue. The campaign itself will be applied across a range of touch points e.g. print, digital, social and/or environmental media.
The solution
e-Bully Alert is a fictional campaign creating awareness for parents/caregivers to keep an eye on their children, to monitor their behaviours and habits. The campaign is to remind parents to have conversations with their children, to understand any issues their child is facing and have the chance to encourage them to seek help.
References
‘Bus Stop Billboard PSD Mockup’ 2020, Free Mockup World, viewed 22 August 2023, <https://www.freemockupworld.com/bus-stop-billboard-psd-mockup/>.
Facebook [PSD File] Retrieved from URL: https://unblast.com/ facebook-page-mockup-2020/
Grabowska, K 2021, ‘A Young Girl in Pink Sweater Using Her Mobile Phone’, Pexels, viewed <https://www.pexels.com/photo/a-young-girl-in-pink-sweater-using-her-mobile-phone-8147398/>.
Instagram [PSD File] Retrieved from URL: https://freebiesbug. com/psd-freebies/instagram-gui/
'Magazine Book Page Mockup', 2022, https://www.freepik.com/premium-psd/book-page-mockup_2888100.htm
Psd Billboard Mockup Vol4 [PSD File] Retrieved at URL: http:// www.pixeden.com/psd mock-up- templates/psd-billboard- mockup-vol4
'Digital Devices Screen Editable', 2023, [PSD File] https://www.freepik.com/premium-psd/digital-devices-screen-editable_16303836.htm#query=macbook%20mockup&position=41&from_view=keyword&track=ais