Tasty Reads - Online Bookstore

This project contained extensive research, ideation and concept creation, storyboarding, creating wireframes and prototypes, whilst adhering to design and layout principles. A set of heuristic's were performed to evaluate the website's usability and user experience to find any problems and improvement by redesigning was made to ensure seamless user experience and interaction. Navigation around the website is made simple with the navigation menu, search bar, multiple links and buttons. 

This project also required branding to make the website recognisable. The logomark consists of three books stacked on top of each other to look like a piece of paper or parchment (a recipe) whilst also looking like hot smoke or fire which is associated with cooking and heat.