Branding & Identity / Website Design / Photography / Print Design

Capstone Project

Client

Kenbar Constructions (University Project)

The brief

Choose your own client, create your own project aims and objectives, define the design opportunity and define the project requirements and scope of work. Respond to this determined design brief and produce the project requirements, follow timelines/budgets.

The solution

This task orientated simulation design project addresses the current branding for Kenbar Constructions, which was outdated, lacking the company’s new values and desired aesthetic. The objective was to re-brand the company, create a modern and comprehensive brand identity that exudes professionalism, strength, and approachability, that will resonate with the target audience. This re-branding reflects the company’s new ownership, values, and their need of staying relevant within the construction industry.

This project includes a style guide and visual tool kit for their new brand identity. This has been extended onto their stationery, business cards, uniforms, vehicle signage, building and internal office signage, site hoarding and mesh fence signage. Along with a digital email signature, website and social media, to make a cohesive brand.